外资保险公司进入江苏省已经有9年的历史,在带来了先进管理方式的同时也促进了江苏保险市场的竞争。本文通过对江苏省外资保险公司的主体数量和机构设置、市场结构和规模、营销策略和渠道、产品结构、人才发展战略等多方面现状和原因进行分析,并对其未来发展提出建议。 Foreign insurance companies have been in Jiangsu Province for nine years, bringing with them advanced management methods as well as promoting competition in the Jiangsu insurance market. This article analyzes the status quo and causes of foreign insurance companies in Jiangsu Province, including the number and structure of foreign insurance companies, market structure and scale, marketing strategies and channels, product structure and talent development strategies, and gives some suggestions on its future development.