打造品牌节目是县级电视台是生存与发展的重要手段。近年来,临安电视台在打造电视台品牌节目上进行了积极探索,取得了良好成效。一、找准栏目定位、搞好特色宣传。搞好特色宣传对于县级电视台来说非常重要,只有真正明确栏目定位,才能在栏目策划中真正做到定位准确、有的放 Building brand programs is the county television is an important means of survival and development. In recent years, Lin’an Television Station has actively explored and established good achievements in building brand programs of television stations. First, identify the location of the column, do a good job propaganda. Doing well the characteristic propaganda is very important to the county-level television station. Only when the position of the definite section is really clear can the position accurately be calculated in the section planning and some can be put