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本文通过对南京云锦包装设计中的视知觉心理分析,从而进一步探索南京云锦的外包造型外观对整体视觉和销售的影响。南京云锦是中国传统艺术的集大成者,研究南京云锦包装设计中的视知觉心理,从其色彩、图案、文字、编排、造型和展示六个方面进行分析,目的是探究南京云锦文化和符合具有时代特色的南京云锦外包装设计,进而提高南京云锦包装设计的外观质量和视觉冲击力,为更好的销售南京云锦和将中国的民族艺术品推向全世界起到了重要的意义和作用。
Through the visual perception psychology analysis of Nanjing Brocade packaging design, this paper further explores the impact of Nanjing Brocade outsourcing visual appearance on overall visual and sales. Nanjing Brocade is a master of Chinese traditional art, studying visual perception psychology in Nanjing Brocade packaging design from the aspects of color, pattern, writing, arrangement, modeling and display, with the purpose of exploring Nanjing Brocade culture and meeting the needs of the times The distinctive Nanjing Brocade packaging design will further improve the appearance quality and visual impact of Nanjing Brocade packaging design and play an important role in the better sales of Brocade in Nanjing and the promotion of China’s national artwork to the world.