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中国户外广告市场近年来连续出现快速增长的势头,业内人士甚至惊呼户外广告市场出现了前所未有的“井喷”,户外广告市场高增长引起了业内外的高度关注,国际资本大举进入表明户外广告行业的投资价值正逐步被投资者发现。户外广告投资热潮的出现也反映出户外广告市场正在发生重大变化。我们有必要对户外广告市场的快速增长和走势有一个清楚认识和正确估计。根据国家工商总局公布的权威数字显示: 2002年,中国户外广告业就以30％的增长排在各主要煤体增幅前列。2003年,户外广告业继续呈现出高增长。2003年全国广告营业总额为1078.68亿元人民币,
Outdoor advertising market in China continued to show rapid growth in recent years, the industry even exclaimed the outdoor advertising market has seen an unprecedented “blowout”, outdoor advertising market caused by the high growth of the industry outside the high degree of concern, the international large-scale capital shows outdoor advertising industry The investment value is gradually being found by investors. The advent of outdoor advertising investment boom also reflects the outdoor advertising market is undergoing major changes. We need to have a clear understanding and correct estimation of the rapid growth and trend of outdoor advertising market. According to the authoritative figures released by the State Administration for Industry and Commerce, in 2002, China’s outdoor advertising industry ranked the forefront of the major coal-based increases by 30%. In 2003, the outdoor advertising industry continued to show high growth. In 2003 the national advertising business totaled 107.868 billion yuan,