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只有那些能够反映对广告主品牌和产品购买所产生的影响的可衡量的网络广告,才是网络媒体及网络广告公司的价值所在。据麦肯锡研究估计,到2015年,中国的在线人口将从现在的4.2亿增长到多达7.5亿。这些互联网用户都是什么人?有多
Only those measurable online advertisements that can reflect the impact on advertiser brands and product purchases are the value of online media and online advertising companies. According to the McKinsey study, by 2015, China’s online population will grow from the current 420 million to as much as 750 million. Who are these Internet users?