21世纪是品牌时代。政府行政应树立品牌,企业也必须有自己的品牌,商品则更须有自己的品牌。具体到我们出版业来说,每一个出版社也都有自己的品牌形象。在新时期,在职场上拼搏的每一位编辑,应该尽快地自觉地建立起自己的品牌形象,打造与众不同的个性鲜明的个人品牌,从而成为能让老板青睐、同仁赞赏、读者记住的人。为此,我们每一个编辑,应该勇敢地鲜明地喊出这样的口号:“我就是我自己的品牌!” The 21st century is the brand era. Government administration should establish a brand, enterprises must also have their own brand, the product must have its own brand. Specific to our publishing industry, every publishing house also has its own brand image. In the new era, every editor who works hard in the workplace should consciously establish his own brand image as soon as possible to create a distinctive and distinctive personal brand, thus becoming the favor of the boss, and his colleagues appreciate that readers remember People. For this reason, each of us editors should courageously shout the slogan: “I am my own brand!”