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近年来,新媒体影响力不断加大,以互联网、手机终端为基础的新媒体以其时效性、敏锐性、互动性与隐蔽性等诸多特点改变了人们对社会的认知与生活方式,扩大了意识主体的范围,改变了意识形态传播的方式。面对新媒体的冲击,中国共产党要加强意识形态建设,从倡导社会主义主流意识形态、把握社会舆论主导权、加强对新媒体监管、培养人才队伍,健全法律法规、维护意识形态安全,发展经济等方面入手,使社会主义主流意识形态成为社会主义改革和发展的精神动力和力量源泉。
In recent years, the influence of new media has been constantly increasing. New media based on the Internet and mobile terminals have changed people’s perceptions and lifestyles of society with its timeliness, sensitivity, interactivity and concealment. The scope of the subject of consciousness changed the way in which ideology was transmitted. In the face of the impact of new media, the Chinese Communist Party must step up ideological construction, advocate the mainstream ideology of socialism, grasp the dominant power of public opinion, strengthen supervision of new media, train qualified personnel, perfect laws and regulations, safeguard ideological security and develop economy And other aspects, so that the mainstream ideology of socialism has become the spiritual driving force and source of strength for the socialist reform and development.