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“价格战”在为京东杀出一条血路的同时也破坏了行业规则,使其成为众矢之的,成为全网公敌。2012年5月7日,天猫宣布拿出2亿元贴补3C数码电器卖家。苏宁易购总裁张近东宣布在2012年5月16日～18日投入4亿元让利额度。当当网CEO李国庆(微博)高调表示将投入至少3亿元,积极加入价格战。国美网上商城全面启动“刷新全网低价”的新一轮促销。新蛋网宣布投入3亿元让利额度加入价格战,主战场同样是3C数码和家电。
“Price war ” in the Jingdong blaze a trail of blood but also undermined the industry rules, making it a target of public criticism, as the whole network of public enemy. May 7, 2012, Lynx announced that 200 million yuan will be released to subsidize 3C digital appliance sellers. Zhang Jindong, president of Suning Tesco, announced that it will spend 400 million yuan on May 16th and 18th, Dangdang CEO Li Guoqing (microblogging) said it will invest at least 300 million yuan, and actively join the price war. Gome online store full launch “refresh the whole network low ” new round of promotion. New Egg Network announced 300 million yuan to let the line of interest to join the price war, the main battlefield is the same 3C digital and home appliances.