所谓多角化经营,就是企业为适应产业结构、消费结构、市场结构和社会结构变化的需要,采取多向发展新产品,分别满足多个目标市场的需求,以便多方面地、长久地占领市场的一种经营方式。企业实行多角化经营,可以提高企业对环境的适应能力,减少经营风险,获得更多的发展机会。 The so-called diversification management is the need for companies to adapt to changes in the industrial structure, consumption structure, market structure, and social structure, adopting multi-directional development of new products to meet the needs of multiple target markets, so as to occupy the market in many ways for a long time. A way of doing business. Diversification of the company’s business operations can improve the company’s ability to adapt to the environment, reduce business risks and gain more opportunities for development.