药品市场的竞争始终是硝烟弥漫,其激烈程度从药品广告在荧屏上的活跃程度可见一斑。但是,如何评价药品厂家的营销策略,药品广告投放的效果如何,尤其在新近推出“广告费管理制度”和“处方约”电视广告规定的冲击下,药品厂家如何更加有效地应对药品市场的变化,从而制定更加有效的营销方案呢? The pharmaceutical market competition is always filled with smoke, the intensity of the drug ads from the screen on the level of activity is evident. However, how drug product manufacturers evaluate their marketing strategies and drug advertisements and how drug manufacturers respond more effectively to changes in the pharmaceutical market, especially under the impact of the recent introduction of “advertising fee management system” and “prescribing” television advertising regulations , So as to formulate a more effective marketing program?