近年来我国的文化旅游产业蓬勃发展,不仅丰富了人们的生活,同时也促进了我国的经济文化产业发展。但是作为一种新兴事物,文化旅游产业缺乏一定的品牌效应,文化和旅游业的融合也存在一定的问题,同时因为专业高素质的人才的缺乏和宣传力度较低,使得我国的文化旅游产业竞争力有待提升。本文根据实际情况,提出了通过打造特色品牌效应,引进全方位高素质人才和挖掘 In recent years, the vigorous development of China’s cultural tourism industry has not only enriched people’s life, but also promoted the economic and cultural industries of our country. However, as a new thing, the cultural tourism industry lacks a certain brand effect, and the integration of culture and tourism also has some problems. At the same time, due to the lack of professional high-quality talents and low propaganda, the competition of cultural tourism industry in our country Power needs to be improved. This article according to the actual situation, proposed by creating distinctive brand effect, the introduction of all-round high-quality talent and mining