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促销作为一种最基本的营销手段,几乎在不同规模的市场领域都会用到。有不少公司对“促销”不屑一顾,认为这种简单的营销方式会从整体拉底自身的品牌定位。然而,在大的市场环境下,“促销”是能最直接提高市场走货数量,缓解商户销售压力以及提升市场知名度的有效手段。怎样将促销和品牌这个看似不调和的“冤家”揉合到一起,发挥1+1〉2的功效呢?这个任务不期而遇的摆到了我们的面前。
Promotions, as one of the most basic marketing tools, are used in almost every market area of different sizes. There are many companies on the “promotional ” dismissive, that this simple marketing approach will pull their own from the overall brand positioning. However, under the big market environment, “promotion ” is the most effective means to directly increase the quantity of goods taken by the market, relieve the pressure on sales of the merchants and enhance the market popularity. How to promote the brand and this seemingly not reconciled “Enemies ” together, play the role of 1 +1> 2? This task by surprise placed in front of us.