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现代企业的竞争优势来源于与企业外部组织更好的协同和合作,即来源于企业价值链与其他企业价值链更好的关联作用,而不像以前那样仅仅来源于企业内部价值链的协调运作。 那些行业的新进入者之所以能取得成功,其背后的规律是他们改变了行业的旧有模式和竞争规则,而原有的“巨无霸”们由于巨大的沉没资产和高额的转换成本,再加上经营理念的陈旧和创新精神的弱化等众多原因,无法迅速适应和调整而成为现代产业社会的“恐龙”。
The competitive advantage of modern enterprises comes from better coordination and cooperation with the external organizations, that is, from the better linkage between the enterprise value chain and other enterprise value chains, rather than from the previous coordinated operation of the internal value chain of enterprises . The reason behind the success of those new entrants into the industry is that they have changed the industry's old model and competition rules, while the original “Big Macs” due to huge sunk assets and high conversion costs , Coupled with numerous reasons such as the obsolescence of business philosophy and the weakening of innovative spirit, can not be quickly adapted and adjusted to become a “dinosaur” in the modern industrial society.