文字是包装装潢的重要组成部份,商品装潢上的文字有名称、牌号、规格、重量、产地,成份及以有关使用宣传文字各项内容。文字在一定程度上代替了售货员的作用。文字是人类表情达意的传播工具,人们离开了语言的对话,就要依靠书写。中国人流传的一句老话:“字如人的衣冠”,从这个意义上可以说,在现代化销售方式中,包装上的文字是比图案、色彩有更为直接传达信息的手段。文字能明白无误地描述商品,美化 Text is an important part of packaging and decorating, decoration of the goods have the name, brand, size, weight, origin, composition and the use of the contents of the promotional text. Text to a certain extent, replaced the role of salesman. Writing is a communication tool for human expressiveness, and people have to rely on writing when they leave the dialogue of language. An old Chinese saying goes: “words such as human clothing”, in this sense can be said that in the modern distribution methods, the packaging of the text is more than patterns, colors are more direct means of communication. Text can clearly describe the goods, landscaping