企业提高市场扩张的势力范围的首要工作就是市场调研。市场成熟后,企业之间的竞争实质上就是市场调研的竞争。谁具有市场信息的综合分析判断能力,谁就可根据市场需求的新趋势和新特点,不断更新产品和服务.以满足消费者需求的不断变化。国外的企业界高度重视市场调研,视之为市场航行中的指路灯。日本一些企业花大力充实市场调研部门,成千上万的调研人员每天深入市场,大量收集各种信息。松下公司为研制新型冰箱,收 The top priority for companies to increase the scope of market expansion is market research. After the market matures, the competition between enterprises is essentially the competition of market research. Whoever has the comprehensive analysis and judgment ability of market information can continuously update products and services according to the new trends and new features of market demand to meet the constant changes in consumer demand. The overseas business community attaches great importance to market research and regards it as a street light in the navigation of the market. Some Japanese companies have spent their time to enrich the market research department. Thousands of researchers have gone deep into the market every day to collect a large amount of information. Panasonic is developing a new type of refrigerator.