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自1963年以来,里斯先生和他的合伙人为众多的500强企业提供战略咨询服务,创造了西南航空、IBM、棒约翰等众多名垂营销史的经典案例。1994年劳拉·里斯加入之后,里斯公司在继续为500强大企业如苹果、三星等提供战略咨询的同时,也将注意力放在协助具有巨大前景、开创新品类的中小企业上,在过去的十几年里,为数百个企业提供过咨询服务。“茶叶共和国”(The Republic of Tea)是后者的典型代表。如何创建北美最强大的茶品零售商品牌?
Since 1963, Mr. Reese and his partners have provided strategic consulting services to numerous Fortune 500 companies and have created numerous classic cases of marketing history such as Southwest Airlines, IBM, Great John. After joining Lara Rees in 1994, Reese Company, while continuing to provide strategic advice to the top 500 powerful enterprises such as Apple and Samsung, also paid attention to assisting small and medium-sized enterprises that have great prospects and opened up new categories. In the past More than a decade, consulting services for hundreds of businesses. The Republic of Tea is a typical example of the latter. How to create North America’s most powerful tea retailer brand?