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马克思主义大众化是一个动态的过程,它体现在:从理论到实践的过程;从显性传播形式到显性与隐性相结合的传播形式的过程;从被动接受到主动获取并运用的良性循环过程。而网络舆论作为影响马克思主义大众化过程中的关键动因,对马克思主义大众化的过程的既具有导向性又具有反制性。本文着重探讨网络舆论在马克思主义大众化的动态过程中的双向性问题,以期为下一步探究如何发挥网络舆论导向性,并将反制性转化为导向性的策略做好铺垫工作。
The popularization of Marxism is a dynamic process, which manifests itself in the process from theory to practice, the process of spreading form from the dominant form of communication to the combination of the dominant form and the recessive form, and the virtuous cycle of taking from the passive to the active acquisition and utilization process. As the key motivator influencing the popularization of Marxism, the network public opinion has both guiding and contradicting the process of popularizing Marxism. This article focuses on the bidirectional nature of online media in the process of popularization of Marxism, with a view to pave the way for the next step to explore how to give play to the guiding role of online media, and to turn counter-productiveness into a guiding strategy.