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万达通过收购使得院线数量和IP数量猛增,但这就能在电影世界拥有话语权吗?毕竟,内容是电影生态的核心。“并购为主、投资为辅”王健林这样解读万达国际化战略路径。作为电影市场的后进者,“买买买”同样是万达构建电影帝国的重要手段,取人之长,补己之短且与现有资源共生,在国内外“野蛮生长”。在王健林眼里,文化产业是唯独没有天花板的行业,但各物种有互相滋养,也有水土不服。影院是放映终端,也是生态萌芽“2002年,万达从住宅转型做商业地产,急需要寻找一批商业项目进驻到万达广场,万达找到了一些外
Wanda has made the number of cinemas and IPs skyrocket through the acquisition, but will it have a say in the movie world? After all, content is at the core of the film’s ecology. ”M & A-based, supplemented by investment “ Wang Jianlin Wanda interpretation of this international strategic path. As a movie marketer, Buying Buying is also an important way for Wanda to build a film empire. It draws on people’s strengths and makes up their shortcomings and is symbiotic with existing resources at home and abroad. In Wang Jianlin’s eyes, the cultural industry is the only non-ceiling industry, but the species have mutual nourishment, but also acclimatized. Cinema is the projection terminal, but also ecological sprout ”2002, Wanda transition from residential commercial real estate, urgent need to find a number of commercial projects stationed in Wanda Plaza, Wanda found some outside