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牛仔是最有力量承载情感沟通的布料,没有任何一种其他布料有这样的能力。2013 CHIC展力推牛仔文化,开辟了“Let’s Denim”牛仔主题区,并以“CHIC 2013-Let’s Denim Dialogue——挑战中国牛仔市场,你准备好了吗?”为主题举办沙龙,中国服装协会副秘书长谢青在沙龙上尖锐指出:“不是中国消费者不认可中国牛仔品牌,也不是市场存在什么问题,从业者应该从自己身上找问题。中国多数牛仔企业是在生产加工或出口的基础上发展起来的,一直没有形成自己的品牌。概括来说,品牌观念没形成,渠道和营销是
Cowboy is the most powerful fabric to carry emotional communication, no other kind of fabric has such capabilities. The 2013 CHIC showcased jeans culture and opened the ”Let's Denim“ denim theme area. The salon was held on the theme of ”CHIC 2013-Let's Denim Dialogue - Challenge the Chinese Cowboy Market, Are You Ready?“, Xie Qing, deputy secretary general of China National Garment Association, pointed out sharply at Sharon: ”It is not that Chinese consumers do not recognize the Chinese denim brand nor are there any problems in the market, and practitioners should look for problems from themselves. Most Chinese cowboy enterprises are engaged in production and processing Or export based on the development, has not formed its own brand.In a nutshell, the brand concept did not form, channels and marketing is