新闻宣传是企业文化的传播载体,是企业文化发展不可缺少的工具。一个企业要在社会上树立良好的形象,不仅要靠过硬的产品质量和周到的服务来实现,更需要在长期的生产经营活动中不断实践总结,提炼出自身特色文化,通过新闻宣传等手段不断地宣传自我、展示自我进而塑造形象,提高企业的知名度和美誉度,增强员工的荣誉感、自豪感和责任感,从而达到促进企业发展的目的。 News propaganda is the carrier of corporate culture, is an indispensable tool for the development of corporate culture. A business to establish a good image in the community, not only rely on the hard product quality and good service to achieve, but also in the long-term production and business activities continue to practice summary, extract their own characteristics of culture, through news and other means of continuous To promote self, show themselves and then shape the image to improve the visibility and reputation of enterprises and enhance staff honor, pride and sense of responsibility, so as to achieve the purpose of promoting enterprise development.