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一篇好的广告文案总是能说出目标消费者心里所想,或消费者未意识到的需要。对于一个广告文案最高的奖赏就是,消费者从广告文案里找到了自己想要的东西,“是的,这正是我要的。”OK!
A good ad copy can always tell what the target consumer thinks or what the consumer does not realize. The highest reward for an ad copy is that the consumer finds what he wants from the ad copy, “Yes, that’s what I want.” "OK!