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进入网络化信息时代,作为传统媒体的报纸面临来自新媒介的激烈竞争。为了应对新环境的挑战,报纸的内部生态调适与外部扩张的多元化发展便成为目前中国报业改革中的一组有着很高相关性的现实问题和理论界必须解决的重要课题。而因特网最让人惊异的地方就是发展速度,中国报纸网络化不过短短四、五年,却已从依附者的角色报纸网络版转向了拥有独立意识的报纸网站实体。这种变化自1999年下半年开始出现,并有逐渐扩散的趋势,而本文正是对这一发展空前迅速的信息时代环境下,对中国报纸网络化这一传统媒体产业的新趋势及其发展状况进行探讨与分析。
Entering the era of networked information, newspapers as traditional media face fierce competition from new media. In order to meet the challenges of the new environment, the diversified development of the newspaper’s internal ecological adjustment and external expansion has become a set of realistic problems with very high relevance in China’s newspaper industry reform and an important issue that theorists must solve. Whereas the most amazing thing about the Internet is the pace of development. However, just four or five years after the Chinese newspapers were networked, the newspaper newspaper online version of the role of dependents turned to a newspaper website entity with independent awareness. This kind of change has appeared since the second half of 1999, and has the trend of gradual proliferation. This article is just a new trend and its development of the traditional media industry with the network of Chinese newspapers in this information age environment of unprecedented development Situation to explore and analyze.