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视觉传达设计是指利用视觉符号来传递各种信息的设计。设计师是信息的发送者,传达对象是信息的接受者。视觉传达设计这一术语于1960年在日本东京举行的世界设计大会后开始流行,其内容包括报刊杂志、招贴海报及其他印刷宣传物的设计,还有电影、电视、电子广告牌等传播媒体的设计。一、当代中国视觉传达设计的现状1.推动中国视觉传达设计发展的因素。20世纪90年代以
Visual communication design refers to the use of visual symbols to convey a variety of information design. Designers are the sender of the message and the object of communication is the recipient of the message. The term visual communication design became popular after the World Design Congress in Tokyo, Japan, in 1960. It included the design of newspapers and magazines, posters and other printed materials, and the media such as films, television and electronic billboards design. First, the contemporary status of China’s visual communication design 1. To promote the development of China’s visual communication design elements. 90s of the 20th century