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广告业竞争日趋激烈,“广告饭”开始难吃起来。记者从权威部门获悉,上海市1996年广告经营单位增长速度已从连续几年的40%降到了10.4%。上海市目前拥有私营广告公司679家,上半年的营业额为2.7亿元,占全市广告营业额的10%。许多私营广告公司为争取广告客户,采取支付高额回扣、压价竞争等不正当行为,扰乱正常广告经营秩序,成了目前广告活动中的一个突出问题。
The competition in the advertising industry has become increasingly fierce, and “advertising meals” have become unpalatable. The reporter learned from the authoritative department that the growth rate of Shanghai’s advertising business units in 1996 has dropped from 40% in successive years to 10.4%. Shanghai currently has 679 private advertising companies. The first-half turnover was 270 million yuan, accounting for 10% of the city’s advertising revenue. Many private advertising companies have taken improper actions such as paying high rebates and holding down prices to compete for advertisers, disrupting normal advertising operations and becoming a prominent issue in current advertising campaigns.