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以《笑傲江湖》(于正版)为代表的“叫雷又叫座”现象凸显出“反迷”(即黑粉群体)的强大传播效应及独特的文化气质。本文以“反迷”在弹幕网站上互动观看电视剧《笑傲江湖》而产制的弹幕文本为研究对象,综合运用话语分析法和深度访谈法,结合霍尔的编码、解码理论探究“反迷”弹幕文本传达的核心话语主题,剖析隐含在话语之下的真实动困。研究发现“反迷”的真实动因是多层次的,以“自我”层面为中心出发,推及“传统道德”和“武侠文化”层面,最后到达极具社会关怀的“社会责任”高度。“反迷”对弹幕网站这一媒介的选择,更体现出“反迷”在新媒体环境下反抗动因的独特性和自主性。中国社会情境下的“反迷”归因与西方的研究结果大不相同。本研究并不能找寻到宏大的对文化工业的抵抗踪迹,却能从社会心理层面捕捉到“反迷”的“生产性愉悦”和以自我为中心的情感宣泄、文化诉求和凸显社会责任的动机。
The phenomenon of “calling thunder and calling”, represented by “Swordsman” (in genuine version), highlights the strong communication effect and unique cultural qualities of “anti-fan” (ie black powder group). This dissertation focuses on the interactive screenplay of the “Swordsman” series on the Barrage website as the object of study, using discourse analysis and in-depth interviews, combining Hall’s coding and decoding theory Explore the core discourse topics conveyed by the “Anti-fan” barrage texts, and analyze the real dynamic difficulties implied under the discourse. The study found that the real motivation of “anti-fan” is multi-level, starting from the level of “self ” and pushing toward “traditional morality” and “martial arts culture ”Social responsibility “ height. ”Anti-fan “ The choice of the medium of the Barrage Website reflects the uniqueness and autonomy of the anti-fanist motivation in the new media environment. The ”anti-fan“ attribution in China’s social context is very different from that of western research. This study can not find a great trace of the resistance of the cultural industry, but it can catch the ”productive pleasure“ of ”anti-fan " and the self-centered emotional catharsis, cultural appeal and prominence from the social psychological level Motivation of social responsibility.