随着新经济时代的来临,市场环境发生了极大的变化,品牌己成为企业占领市场的重要工具。本文通过对无锡中小企业品牌发展的现状进行研究,探寻其品牌建设的策略,以期为无锡中小企业的品牌建设提供思路,促进无锡中小企业更好更快发展。 With the advent of the new economic era, the market environment has undergone tremendous changes, and the brand has become an important tool for enterprises to occupy the market. This paper studies the status quo of brand development of small and medium-sized enterprises in Wuxi and explores its strategy of brand building in order to provide ideas for the brand building of small and medium-sized enterprises in Wuxi and promote the better and faster development of small and medium-sized enterprises in Wuxi.