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如何构建自己的三级市场网络?H 公司对此实践的得失,将为你提供一个现行的模板。 H公司是国内知名家电企业,生产空调等多种电器。该企业一直强化对终端的控制,在每个县都设有一家专卖店。空调产品由于比较特殊.加之季节性强、竞争也很激烈,厂家需要利用大户(批发商)“蓄水池”的作用,所以该企业在空调产品上保留了批发商,由他们向自己在三级市场的经过 H 公司确认的网点供货。
How to build your own network of third-tier markets? H company's gains and losses on this practice, will provide you with an existing template. H company is well-known domestic appliance business, producing air conditioners and other appliances. The company has been strengthening the control of the terminal, in each county has a store. Air conditioning products because of the more special. Coupled with seasonal strong competition is fierce, manufacturers need to use the big (wholesalers) “reservoir ” role, so the company retains the wholesalers in the air conditioning products, from them to themselves In the third-tier market after H company confirmed the supply network.