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本文结合供电企业对细分客户群体,实行差异化服务的实际情况,对现阶段供电服务差异化工作进行了分析,并就如何更好地细分客户群体、深化差异化服务、调配客户服务资源等方面进行了研究探讨,对提升供电企业实现差异化营销服务整体水平具有积极的参考和借鉴意义。
Based on the actual situation of subdividing customer groups and implementing differentiated services, this paper analyzes the current work on differentiating power supply services and analyzes how to better differentiate customer groups, deepen differentiated services and allocate customer service resources And other aspects of the study discussed to enhance the power supply enterprises to achieve the overall level of differentiated marketing services have a positive reference and reference.