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基于中国知(CNKI)检索到的现有文献数量进行研究与分析显示,我国关于传媒与旅游的相关研究起步较晚,近年来,逐渐受到学者以及相关研究人员的注意,且呈现出相对稳定的发展趋势。对传媒与旅游相关学者的研究主要集中在以下四个方面:传媒与旅游产业的相互影响、传媒对旅游目的地的影响、传媒对旅游者的影响以及传媒对旅游地文化的影响。研究方法上主要采用文献分析法、定量与定性研究、比较研究法等。本文主要摘取了一定年限以来的相关数据,对传媒与旅游的相关研究进行归纳和总结,并在此基础上对未来传媒与旅游的发展应深入的领域进行了展望。
Research and analysis based on the number of existing literatures retrieved by China National Knowledge (CNKI) show that the researches on media and tourism in our country started relatively lately and have been gradually noticed by scholars and relevant researchers in recent years and have shown relatively stable development trend. The research on media and tourism related scholars mainly focuses on the following four aspects: the interaction between media and tourism industry, the impact of media on tourist destinations, the influence of media on tourists and the media’s impact on the culture of tourist destinations. The main research methods used literature analysis, quantitative and qualitative research, comparative research and so on. This paper mainly extracts relevant data from a certain period of time, summarizes the relevant research on media and tourism, and on this basis, prospects the future fields of media and tourism development should be prospected.