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激烈的竞争和快速的变化使许多服务和零售企业进一步寻求使其能够标新立异的获利途径。在这些企业中，与成功紧密联系的一个战略是输送高质量的服务。然而，对于服务质量的衡量及评价方法乃至如何发现使顾客感知服务质量产生质的飞跃的关键要素问题，一直困扰着理论研究者和实践开发者。本文打破传统的逻辑战略思维，从价值创新的思路出发提出了价值曲线评价方法。该方法是发现使顾客感知服务质量产生质的飞跃的关键要素的有效方法之一。文章首先论述了价值曲线评价方法的步骤，接着从五个方面论述了该方法的逻辑思路，最后提出了实施价值曲线评价方法的五个平台。
Fierce competition and rapid change have led many service and retail businesses to further seek ways to make them profitable. One of the strategies in these businesses that are linked to success is the delivery of high-quality services. However, the question of how to measure and evaluate service quality and how to find the key factors that lead to a qualitative leap in customer perceived quality of service has plagued theoreticians and practitioners. This article breaks the traditional logical strategic thinking, and puts forward the evaluation method of value curve from the idea of value innovation. This approach is one of the effective ways of discovering key elements that make customers perceive a qualitative leap in quality of service. The article first discusses the steps of the evaluation method of value curve, and then discusses the logic of the method from five aspects, and finally puts forward five platforms for implementing the evaluation method of value curve.