2006年,湖南妹子贺娟与澳洲海归的先生安家在福州。火热开始新生活的同时,她把茶叶作为自己的事业起点。从西营里开店代销别人的茶叶到后来创办天海堂,她的茶行十年是差异化、品牌化生存的十年。30出头的贺娟,娇小秀美,婉约间透着湖南妹子的果敢与坚韧。最初在福州西营里开店时,市场上的40来家茶店多以批发铁观音为主。她却早早想到做一个与众不同的独立品牌。别家店铺以绿色为装修基调,她别出心裁选用原木的红色。她不用市场上流行的通用版泡袋,大胆在包装上印上自己的品牌。人 In 2006, Mr. He Juan, sister of Hunan, and Mr. Australian returnees settled in Fuzhou. While hot and new life began, she took tea as her starting point. From tea sales in Xiyingli to consignment of other people’s tea and later founding Tianhaitang, her decade of tea is a decade of differentiation and brand survival. He Juan, who was in his early 30s, was beautiful and petite, and showed her courage and tenacity. When the shop was first opened in Xiyingli, Fuzhou, the 40 tea shops on the market were mostly based on wholesale Tieguanyin. She thought of it as an independent, independent brand early on. The other store’s green color is the key to the decoration. She chose to use the red of the original wood. She does not use the popular universal bubble bags on the market and boldly prints her own brand on the packaging. people