论文部分内容阅读
自从媒体融合发展的概念提出以来,对融合的理论研究和实践探索逐渐增多,但是目前对融合机理的系统研究较少,甚至也未明确提出“媒体融合发展绩效”的概念。我们认为融合绩效是媒体融合发展的终极目标,没有绩效的融合是伪融合、无效融合,无法实现融合发展目标。因此,可以通过对融合绩效的定性分析和定量研究,探究影响媒体融合绩效的主要因素,最终发现决定融合绩效的内在机理,从而获得提升融合绩效的有效路径。
Since the concept of media convergence was proposed, there has been an increasing number of theoretical and practical studies on convergence. However, there are few systematic studies on the mechanism of convergence at present, and the concepts of “media convergence and development performance” have not been explicitly stated. In our opinion, the fusion performance is the ultimate goal of the media convergence and development. The combination of no performance is a combination of fictitious integration and ineffective integration, failing to achieve the goal of integration and development. Therefore, we can explore the main factors that affect the performance of media convergence through the qualitative and quantitative research on the performance of fusion, and finally find out the intrinsic mechanism to determine the performance of fusion, so as to obtain an effective path to improve the performance of fusion.