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目的调查并分析中医药院校大学生的媒介素养现状。方法采取问卷调查和深入访问相结合的方式,对甘肃中医药大学5个年级4个专业的408名在校学生的专业以及生活中的媒介消费情况,最常接触的媒介种类,接触媒介的动机,对媒介的解读、利用及批判能力,对媒介和媒介素养的认知状况等进行调查。结果对媒介信息的获取方式,24.4%的学生选择电脑,41.3%选择手机,20.2%选择书籍,9.4%选择杂志、报纸,2.8%选择电视,1.9%选择广播;对媒介的接触时间,小于1 h/d的23人(占5.9%),1~3 h/d的252人(占64.1%),3~5 h/d的83人(占21.1%),大于5 h/d的35人(占8.9%);对媒介的接触目的与选择动机,21.6%的学生为娱乐、游戏,17.7%的学生为查找资料,14.9%的学生为打发时间,22.1%的学生为交友、社交,18.2%的学生为了解新闻信息,5.5%的学生为学习知识。结论对媒介认知、理解、运用、批判的综合能力,大部分学生是运用经验知识进行认知,缺乏更深层次的理解和运用,对媒介负面信息的辨识和批判能力不强,因而开展对中医药院校大学生媒介素养的教育学习显得十分重要。
Objective To investigate and analyze the status of media literacy among students in Chinese medicine colleges and universities. Methods By means of a combination of questionnaires and in-depth interviews, the author studied the professional and life-style media consumption, the types of media most commonly exposed to, and the media exposure motivation , Media interpretation, use and critical ability, media and media literacy awareness of the investigation. Results Media access was 24.4% for computers, 41.3% for cellphones, 20.2% for books, 9.4% for magazines, newspapers, 2.8% for TV and 1.9% for broadcast. The exposure time to the media was less than 1 23 (5.9%) for h / d, 252 (1-3.1%) for 1-3 h, 83 (3-5.1%) for 3-5 h, 35 (8.9%); the purpose of media contact and motivation of choice, 21.6% of students for entertainment, games, 17.7% of students to find information, 14.9% of students to pass the time, 22.1% of students to make friends, social, 18.2 % Of students To understand news information, 5.5% of students learn knowledge. Conclusion For the comprehensive ability of media to recognize, comprehend, use and criticize, most students use the experience knowledge to cognize, lack of deeper understanding and application, and have less ability to recognize and criticize negative information of media, Medical college students’ education of media literacy is very important.