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寄生营销作为一种新的营销模式,越来越受到创业者、经营者的关注,不少企业探索出了多种多样的寄生形式。寄生营销比较适合资源与能力有限的中小企业,它可以推动企业迅速成长。
As a new marketing model, parasitic marketing is getting more and more attention from entrepreneurs and managers. Many enterprises have explored a variety of parasitic forms. Parasitic marketing more suitable for SMEs with limited resources and capabilities, it can promote the rapid growth of enterprises.