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互联网为人们获取信息提供了丰富快捷的手段,深刻地改变了社会生活和生产方式,带来了媒体格局的深刻调整和舆论生态的重大变化。正是由于新媒体与传统媒体的巨大差别,也为传统的核电公众沟通带来更高的要求和更大的挑战。一是信息发布的渠道增多、门槛降低,公共舆论自动产生。二是传统的“把关人”作用被消解,核电公众宣传的导向性缺失。
The Internet has provided rich and quick means for people to access information, profoundly changed social life and mode of production, brought about profound adjustments in the media landscape and major changes in the ecology of public opinion. It is precisely because of the huge difference between new media and traditional media, but also brings higher requirements and greater challenges to the traditional public communication of nuclear power. First, there are more channels for releasing information, lower the threshold, and public opinion is automatically generated. Second, the traditional role of “gatekeeper” is eliminated, and the guiding role of nuclear publicity is missing.