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对移动互联网营销环境进行简单介绍,阐述基于移动互联网的营销特征,以此为出发点对营销传播策略进行举例分析,并对企业营销活动提出相关建议,以期能够对企业营销的发展以及移动互联网上的营销传播有所助益。
This paper briefly introduces the marketing environment of mobile Internet and expounds the marketing characteristics based on mobile internet. Based on this, it gives an example analysis of marketing communication strategy and puts forward some suggestions to the marketing activities of enterprises, with a view to promoting the development of enterprise marketing and mobile Internet Marketing communication is helpful.