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医院形象的内容是全面的,医院形象建设应把主要精力集中在技术质量形象、服务形象、环境形象三大重要内容上。 1、技术质量形象是医院形象建设的核心和基础。医院管理者首先要加强基础质量的管理,以等级医院标准衡量考评质量建设,完善质量监控体系,加强重点、难点的监控,强化对诊疗工作的全程质量控制,抓好影响质量的主要因素。其二,要努力培养人才,对各类人员采取不同层次的培训方法,为人才成长创造平等竞争环境。一个人才济济的医院,形象也会提高。其三,抓好特色技术,带动医院整体技术的提高。其四,要注意解决基础设备、设施的配套建设问题,它是医院经济实力的体现,设备齐全能增
The content of the hospital’s image is comprehensive. The construction of the hospital’s image should focus on the three important contents of technical quality image, service image, and environmental image. 1. The image of technical quality is the core and foundation of hospital image construction. The hospital administrators must first strengthen the management of basic quality, measure the quality of the evaluation of the grade hospital standards, improve the quality monitoring system, strengthen the monitoring of key and difficult points, strengthen the entire process of quality control of the diagnosis and treatment work, and grasp the main factors affecting quality. Second, we must strive to cultivate talents and adopt different levels of training methods for all types of personnel to create an equal competitive environment for the growth of talent. A hospital with a talented person will also have an improved image. Third, we must focus on the characteristics of technology to promote the overall improvement of hospital technology. Fourth, it is necessary to pay attention to solving the problems associated with the construction of basic equipment and facilities. It is an embodiment of the hospital’s economic strength, and it can be fully equipped to increase its capacity.