新闻编辑的报道创意与传播策划工作需要注重报纸策划和消费者心理;需要努力开辟报道新途径,提升宣传效果;需要强化社会调研,探索报道创意和传播策划的新途径。对于新闻编辑工作来说,有创意的报道不但有利于有效吸引消费群体的广泛关注,促进新闻的有效传播,而且还能提高新闻编辑单位的实力,展现新 News Editor’s report Creative and communication planning needs to focus on the newspaper planning and consumer psychology; need to work hard to open up new ways to enhance publicity; the need to strengthen social research, to explore new ways to report ideas and communication planning. For news editors, creative reports not only help to effectively attract the attention of consumer groups, promote the effective dissemination of news, but also to enhance the strength of news editing units to show the new