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古汉字是中华民族之魂,其形态优美,蕴含着丰富的传统文化,将其应用于广告设计中,能产生非凡的艺术效果。本文从古汉字固有的艺术特征入手,挖掘其融入广告设计的意义,并在此基础上从笔画变化、结构设计、字图相合以及符号抽象化的应用方式出发,结合恰当的例子,探析古汉字如何以动人的姿态呈现在广告设计中。
Ancient Chinese characters are the soul of the Chinese nation. The beautiful Chinese characters contain rich traditional culture, which can be used in advertising design to produce extraordinary artistic effects. Based on the inherent artistic features of ancient Chinese characters, this paper explores the significance of incorporating them into advertising design. On the basis of this, based on the application of strokes variation, structural design, word patterns and symbolic abstraction, this essay analyzes the ancient Chinese characters How to act in a moving gesture in advertising design.