健康教育不是狭义的传播医学卫生知识,而是广义的以整个社会发展为出发点的、强调人们改变不良生活方式的一种教育过程。其模式与大众传播的过程模式基本相同,即:传播者(谁)——信息(宣传什么)——媒介(通过什么形式)——受传者(宣传对象),这种传统的线性模式已逐步被一种新型的控制论模式所代替,这就是建立“反馈系统”,实施工作监督与效果评估。对于受传者(接受宣传对象)的作用以前不为传播者重视,随着健康教育事业的深入发展,人们对受传者的作用已迅速提到一个新的高度来认识。实践证明,受传者——人,并不是处于完全消 Health education is not narrowly defined as the dissemination of medical and health knowledge. It is an education process that emphasizes people’s change of bad lifestyles in the broad sense of social development. Its mode is basically the same as the process model of mass communication, namely: the communicator (who) - information (propaganda what) - the medium (through what form) - the receiver (propaganda object), this traditional linear model has It is gradually replaced by a new type of cybernetic model, which is to establish a “feedback system” and implement work supervision and effect evaluation. The role of the recipient (the target of receiving propaganda) has not been paid attention to by communicators before. With the further development of the health education industry, people’s role for the recipient has quickly been mentioned to a new height. Practice has proved that the passer--human is not completely eliminated