以变应变，乃市场竞争制胜之要诀。远见卓识的企业总是未雨绸缎，主动求变，不仅注意“打不赢就走”，而且更注意“打得赢也走”，表现出了非凡的胆识与技艺，结果收效奇佳。近几年，有些国货名牌在国内市场如日中天，但相关厂家没有满足于产品走俏的现状，而是积极主动地“走 Changing strains is the key to victory in market competition. Foresighted enterprises are always rainy, and change their own initiative. Not only do they pay attention to “won’t win and go,” but they also pay more attention to “winning and going away”. They have shown extraordinary courage and skill, and they have achieved remarkable results. In recent years, some domestic brands have become popular in the domestic market, but the related manufacturers have not satisfied with the current status of the products, but have actively taken the initiative.