随着我国汽车保有量的迅猛增加,引进加油站的自助加油模式成为了石油石化销售企业降低运营成本、提升核心竞争力的重要方式之一。自助加油不仅转换了石油石化企业经营理念和服务模式,也代表着石油零售行业未来发展的方向。在自助加油站投资经营建设初期,企业应根据实际情况,依据加油站所处的位置、客观条件和社会需求等诸多因素来确定自助加油站的应用范围,努力实现科学营销,加强零售管理,进而从中获取效益。 With the rapid increase of car ownership in our country, the introduction of gas station self-help refueling mode has become one of the important ways for petroleum and petrochemical sales enterprises to reduce operating costs and enhance their core competitiveness. Self-help refueling not only transformed the business philosophy and service model of petroleum and petrochemical enterprises, but also represented the future direction of the oil retail industry. In the early stage of investment and construction of self-service gas station, enterprises should determine the scope of self-service gas station according to actual conditions, location of gas station, objective conditions and social needs, and strive to achieve scientific marketing and strengthen retail management, and thus Benefit from it.