20世纪末,互联网横空出世,大众阅读与交流方式发生质的变化,报纸在传媒领域的龙头老大地位受到极大挑战。为了赢得媒体竞争主动权,抢占舆论制高点,报纸等传统媒体借助网络和手机等现代传媒的优势,加快启动数字化转型战略,走上 At the end of the 20th century, when the Internet was turned out and mass reading and exchange methods were undergoing qualitative changes, the newspaper’s leading position in the field of media was greatly challenged. In order to win the initiative of the media competition and seize the commanding height of the media, newspapers and other traditional media should speed up the strategy of digital transformation by taking advantage of the modern media such as the Internet and mobile phones and embark on the