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在媒体融合的时代,地县城市广播电视媒体应如何把握时代之挑战,顺应互联网技术和媒体的快速变化,尤其是如何提升地县城市广播电视媒体的传播力和影响力,推进事业的发展。这是每一个地县广电媒体管理者和学界专家都应该关注和思考的问题。对此,笔者从分析地县城市广播电视发展所面临的传播方式单一、“造血”能力弱以及观众和人才流失严重等四大主要问题入手,在理性思考的基础上,提出拓思维、改机制、强本土和育人才这四项有针对性和具体化的对策。
In the era of media convergence, how should the media in cities and counties meet the challenges of the times and comply with the rapid changes in Internet technology and media, especially how to enhance the broadcasting power and influence of radio and television media in cities and counties and promote the development of their businesses. This is every county radio and television media managers and academic experts should pay attention to and think about the issue. In this regard, the author from the analysis of county and city development of radio and television faced by a single mode of transmission, “hematopoietic ” weak capacity and the loss of spectators and serious four major issues such as start, on the basis of rational thinking, proposed extension thinking, Change the mechanism, strong local and educated personnel of the four targeted and specific measures.