啤酒业新一轮的竞争情势日渐明显,称为啤酒“三巨头”的青岛啤酒、燕京啤酒和珠江啤酒,近期不断扩张其销售地域范围,以提高市场占有率。青岛、北京及广州是上述三家大陆啤酒生产商的大本营,然而这三个品牌的 The new round of competition in the beer industry has become increasingly evident. Tsingtao Brewery, Yanjing Brewery and Zhujiang Brewery, which are known as the “Big Three” of beer, have recently expanded their sales territory to increase market share. Qingdao, Beijing and Guangzhou are the home bases of the above three mainland beer manufacturers. However, these three brands