论文部分内容阅读
主持人语:全国两会是巩固壮大主流思想舆论的重要战场,两会报道是比拼媒体传播能力的开年大戏。随着媒体融合发展的不断深入,技术创新引领的报道创新成为两会报道的热点、亮点。传统主流媒体纷纷启用“中央厨房”“云平台”等新的运行机制,采用新的生产方式、开辟新的传播渠道,提高内容表现力、圈粉刷屏的同时,也促进了自身的融合发展水平。
Moderator: The two sessions of the country are important battlefields for consolidating and expanding public opinion on the mainstream ideology, and the coverage of the two sessions is a celebration of the opening of the year to spell out the media’s ability to communicate. With the deepening of media convergence and development, the report innovation led by technological innovation has become a hot spot and highlight of the two sessions. The traditional mainstream media have all adopted new operating mechanisms such as “central kitchen” and “cloud platform”, adopting new modes of production, opening up new channels of communication and enhancing the expressiveness of content. Meanwhile, it also promoted Its own level of integration and development.