论文部分内容阅读
本文针对企业投资项目难决策的问题,运用财务分析、投资学和营销学的方法,依靠对企业产品竞争力进行分析,进而确定企业的可能的净资产收益率,准确的估算未来投资项目的收益,再根据未来收益率确定管理方法和融资策略,进而减小投资失误的可能性,即五力分析法,本文对此进行讨论。
This article aims at the difficult decision-making problem of the enterprise investment project, using the methods of financial analysis, investment and marketing, relying on the analysis of the product competitiveness of the enterprise, and then determining the probable return on net assets of the enterprise and accurately estimating the future investment return , And then determine the management methods and financing strategies according to the future rate of return, thereby reducing the possibility of investment errors, that is, the five forces analysis, this article discusses.