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书法产业作为文化产业的一个重要分支,有其特定的含义、内容和产生背景。书法产业由艺术和经济两种因素构成,艺术对应审美,经济对应价值,可以说是物质文明和精神文明的统一体。促进二者和谐有序发展不仅能给一个国家带来丰厚的经济效益,更重要的是能够塑造国人的精神世界,提升全民审美情趣,对建成一个具有突出的民族性格的文化体系有着深远的意义。笔者从艺术学、经济学视角,运用SWOT方法(态势分析法)对书法产业开发的优势和劣势、机遇和挑战四个方面进行全面、系统地分析,为书法产业开发提供现实有力的依据。同时,从产业规划、产业市场、产业集群以及产业人才等核心问题入手,提出书法产业的发展策略,以推动其健康有序发展。
As an important branch of cultural industry, calligraphy industry has its own specific meaning, content and background. Calligraphy industry consists of two factors of art and economy. Art corresponds to the value of aesthetic and economic correspondence. It can be said that it is the unity of material civilization and spiritual civilization. To promote the harmonious and orderly development of the two can not only bring about huge economic benefits to a country, but more importantly, it can shape the spiritual world of the people and enhance the aesthetic taste of the entire people, which has far-reaching significance in building a cultural system with outstanding national character . The author analyzes the advantages and disadvantages, opportunities and challenges in the development of calligraphic industry from the perspective of art and economics through the SWOT method (situational analysis), which provides a realistic and powerful basis for the development of calligraphic industry. At the same time, starting from the core issues of industrial planning, industrial markets, industrial clusters and industrial talents, we put forward the development strategies of the calligraphic industry in order to promote its healthy and orderly development.