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近年来随着中国电影市场化进程的日益推进,电影品牌的市场关注度不断提升,为电影建立起强大的群众基础,品牌效应更加扩大了其它产品的价值,电影品牌的商业化概念逐渐形成。但是我国电影产业的发展还没有完全成熟,因为电影品牌真正的成熟不仅看它的商业价值,还要看它的美学价值。本文将探讨商业美学与电影品牌之间的关系,研究中国电影的发展之路。
In recent years, with the progress of marketization of Chinese cinema, the market attention of movie brands has been continuously raised, and a strong mass foundation has been established for the films. The brand effect further expands the value of other products and the concept of commercialization of movie brands is gradually formed. However, the development of China’s movie industry has not yet fully mature, because the real maturity of the movie brand not only depends on its commercial value, but also on its aesthetic value. This article will explore the relationship between business aesthetics and film brands to study the development of Chinese film.