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品牌传播是一个持续的过程,东风商用车国际化战略是一个长期的过程,需要不断优化产品品质与客户服务,提升品牌的国际影响力。2015年7月的第3个周末属于东风商用车,东风号船员的荣耀凯旋,天龙哥驾驶员大赛冠军诞生,海陆两栖、一内一外的2件事,让东风成为了近期曝光率最高的品牌。东风号船员展现出了竞技体育顽强拼搏精神,驾驶员大赛也让大家见识了中国卡车驾驶员的风采,然而这一切精彩赛事的背后都离不开东风商用车,源于其企业强烈的社会责任感,让更多的人感受到了东风品牌的力量,这样的活动可以将东风的精神植入人心。
Brand communication is a continuous process. The international strategy of Dongfeng Commercial Vehicles is a long-term process that requires constant optimization of product quality and customer service so as to enhance the brand’s international influence. The third weekend in July 2015 was a Dongfeng commercial vehicle. The honor and triumph of Dongfeng crews, the winner of the Tian Longji pilot contest, and the two things from one inside to another, made Dongfeng the highest exposure rate in the near future Brand. Dongfeng crew demonstrated tenacious fighting spirit of competitive sports, driver contest also let everyone witness the style of Chinese truck drivers, but behind all these wonderful events are inseparable from the Dongfeng commercial vehicles, from its strong corporate social responsibility , So that more people feel the power of Dongfeng brand, this activity can be the spirit of the East into the hearts of people.